PR and Media Advertising
“PR is great content, full-stop”.
A bog-standard press release doesn’t cut the mustard. PR is blog content, influencer interviews, gear testing, how-to guides, competitions, Instagram stories, case studies. We produce great content that engages, inspires and that makes people sit up and go “woah, ok…these guys are serious”.
“PR is great content, full-stop”.
A bog-standard press release doesn’t cut the mustard. PR is blog content, influencer interviews, gear testing, how-to guides, competitions, Instagram stories, case studies. We produce great content that engages, inspires and that makes people sit up and go “woah, ok…these guys are serious”.
What’s included:
- Content strategy creation
- Planning and delivery of content as per your objectives, target audience and medium
We create content so your audience can learn about your brand and understand:
- Your brand story, vision and positioning
- Your products; their applications and technical performance
- Your new product and campaign launches
- Your marketing intiatives: brand ambassadors, influencers, the events you’re attending
What is defined:
- All content projects are objective based and target driven
- All content is targeted at UK Trade and Consumer press
- All content is prioritised by relevance and audience of publication/website
- All content is optimised with the most relevant and highest volume keywords providing authoritative value to your domain
- All content is prioritised by market segments
A typical package:
We plan and create the following content on a project or retainer basis:
- Influencer identification and campaign creation for your specific market segment
- Social media account set-up with defined tone of voice, defined imagery and content themes
- Facebook, Instagram, Twitter advertising
- Company, Product and Brand Press releases
- Email newsletter content
- Blog and guest post articles
- Inter-brand competitions
- Brand and product case studies
- Company presentations
- Advertising within consumer and trade publications: SGB, Outdoor Retailer, Wanderlust etc…
- Content created and built around outdoor, travel and sporting events
Who is it for?
- If you lack following
- If you want to grow your following
- If you want to engage with your audience beyond what you’re doing currently
- If you want to grow market share through a dedicated PR and Content campaign
- If you want to grow your referral network and the volume of high quality links pointing to your domain