“PR is great content, full-stop. It’s blog content, influencer interviews, gear testing, how-to guides, competitions, Instagram stories and case studies. We produce content that engages, inspires and that makes people sit up and go “woah, ok…these guys are serious”.

PR and Media Advertising

“PR is great content, full-stop”.

A bog-standard press release doesn’t cut the mustard. PR is blog content, influencer interviews, gear testing, how-to guides, competitions, Instagram stories, case studies. We produce great content that engages, inspires and that makes people sit up and go “woah, ok…these guys are serious”.

What’s included:

  • Content strategy creation
  • Planning and delivery of content as per your objectives, target audience and medium

We create content so your audience can learn about your brand and understand:

  • Your brand story, vision and positioning
  • Your products; their applications and technical performance
  • Your new product and campaign launches
  • Your marketing intiatives: brand ambassadors, influencers, the events you’re attending

What is defined:

  • All content projects are objective based and target driven
  • All content is targeted at UK Trade and Consumer press
  • All content is prioritised by relevance and audience of publication/website
  • All content is optimised with the most relevant and highest volume keywords providing authoritative value to your domain
  • All content is prioritised by market segments

A typical package:

We plan and create the following content on a project or retainer basis:

  • Influencer identification and campaign creation for your specific market segment
  • Social media account set-up with defined tone of voice, defined imagery and content themes
  • Facebook, Instagram, Twitter advertising
  • Company, Product and Brand Press releases
  • Email newsletter content
  • Blog and guest post articles
  • Inter-brand competitions
  • Brand and product case studies
  • Company presentations
  • Advertising within consumer and trade publications: SGB, Outdoor Retailer, Wanderlust etc…
  • Content created and built around outdoor, travel and sporting events

Who is it for?

  • If you lack following
  • If you want to grow your following
  • If you want to engage with your audience beyond what you’re doing currently
  • If you want to grow market share through a dedicated PR and Content campaign
  • If you want to grow your referral network and the volume of high quality links pointing to your domain

 

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