Content marketing is a direct and indirect sales driver. As cliché as it sounds, ‘content is key’ – and it’s true. Content builds domain authority which boosts the relevancy of your website in search, and it builds brand authority as your brand becomes a publisher in its own right. All of our content is optimised for the end reader and the search engine.
Brand narrative development
We build brand narratives and leverage your stories. We focus on what the ‘takeaway’ message is you need to convey and ‘what is it you want people to feel’ having crossed your brand. Ultimately ‘why are you different, and why should people care’. We develop this essence into narratives around your key dates, events, product launches, technology releases and brand collaborations.
We develop content plans for each channel you need to be using, that re-purposes the core content in the best way for each channel. It’s not more glamorous than an excel spread sheet. But it means something which everyone can work to.
Blog article and email marketing
We produce key person and ambassador interviews, case studies, articles about brands’ manufacturing processes, environmentally status, hero products for the season, educational ‘how-to’s’, lookbooks and location specific/season highlights. We distribute this content on your website, through your trade and consumer newsletters, through your blog, through your product listings and through PR.